Brand/ Marketing Manager Dubai–HOTEL

Education : Any Degree  with MBA

Experience : 4- 8 yrs similar experience in any five star hotel , Preferably in Dubai

Location : Dubai

The marketing department is responsible for gaining and retaining customers & guests at a profit in the hotels in the respective area. Daily execution of the marketing plan on mainly 3 segments: corporate Individual & corporate Group,leisure and Marketing Support


Corporate Group & Individual Marketing concentrates on the marketing activities related towards the individual business traveller and business meetings. Leisure marketing focuses on activities linked to leisure travellers and events. Key activity: Developing and planning appropriate collateral and marketing activities to support strategy with focus on increasing revenues at the  franchise hotels and increasing brand preference.


Marketing support concentrates on planning all activities from brochure, press ads to on line (e-mailings, banners, websites) materials, negotiating contracts with printers, agencies, and other third parties, and following all actions until results analysis. Setting and maintaining standards for Corporate Identity is a key activity.


The objective is to maximize hotels and company revenues through brand recognition and the ‘value drivers’ implementation. Value drivers: airline partners and frequent flyer programmers

Leisure programs,booking intermediary for meeting rooms), E-commerce,\

Key accountabilities


– Develop the annual marketing plan for the area according to business and

communication objectives and results

– Initiate and execute all marketing activities in the region according to the

annual marketing plan

– Analyze actions (post-tests, ROI calculation)

– Guard the correct use of house style by marketing team & hotels

– Responsible for e-commerce of area website

– Develop profitable joint promotions

– Initiate and execute together with individual hotel teams tactical marketing


– Ensure participation from franchise hotels in all marketing activities

– Create monthly report

– Organization of special events

– Set-up and manage PR actions locally

– Budget follow-up

Job Requirements


• Degree on Bachelor/ MBA

Work experience:

• At least 3 years experience (preferable within the hotel industry) as Marketing


• The second or third step in your career

Professional Skills:

• Excellent verbal & written English

• Knowledge of French is an advantage

• Proficiency in Word, Excel, Power Point, Access & Outlook

Personal Skills:

• Good communicator

• Team player

• Excellent social skills

• Flexible

• Hands on attitude

• Own initiatives to solve problems

• Organized and efficient individual

• Focused in achieving set goals

• High energy level, enthusiasm

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